Free Meta Tags Generator

What meta tags actually control

The title tag and meta description do not directly determine your ranking, but they determine whether anyone clicks the result once you have one, which affects everything downstream. The title is the blue link text in search results and the strongest on page relevance signal. The description is the grey text underneath, and while Google frequently rewrites it, a good one is often kept. Open Graph tags do a separate job: they control the image, title and description that appear when someone shares your page on social platforms.

How to write tags that get clicked

These are advertisements for the page rather than descriptions of it.

• Front load the important words in the title, since truncation cuts from the end and mobile cuts sooner than desktop.
• Keep titles around 60 characters. Google measures pixel width rather than character count, so wide characters shorten the usable length.
• Write descriptions around 155 characters and treat them as ad copy: say what the reader gets, not what the page contains.
• Make every title on the site unique. Duplicate titles across pages are a common and easily fixed problem.
• Include the primary term naturally in both, without repeating it, since repetition does not help and reads badly.
• Fill in the Open Graph image, because a shared link with no image performs noticeably worse on every social platform.

Open Graph and social cards

A separate set of tags that most sites configure badly or not at all.

• Open Graph tags control the title, description and image shown when your page is shared on Facebook, LinkedIn and most other platforms.
• Twitter card tags do the same job for X, and the summary large image card is the usual choice.
• The image should be around 1200 by 630 pixels, which is the aspect ratio most platforms expect.
• Without these tags, platforms guess, and they frequently guess badly, picking a logo or nothing at all.
• Social platforms cache what they fetch, so changes may not appear until the cache refreshes or you force it.
• The Open Graph title can differ from your title tag, which is useful when the search phrasing and the social phrasing should differ.

Who uses this tool

Anyone publishing pages that need to be found or shared.

• Small business owners whose site was built without any metadata configured.
• Bloggers whose posts appear in search with truncated or duplicated titles.
• Marketers whose shared links show no image and perform badly as a result.
• Developers setting up a new site who want the tags right from the start.
• Anyone who has noticed their pages look wrong when pasted into Slack or LinkedIn.

Meta tag length reference

Target lengths and what each tag does.

Google measures titles by pixel width rather than characters, so these lengths are practical guidance rather than exact limits. Checked September 2026.

When this is not the right tool

Meta tags will not make a page rank. They influence whether someone clicks a result you already have, which matters, but the ranking itself depends on content, site quality and links. Google also rewrites meta descriptions frequently when it thinks a different snippet answers the query better, so a perfect description is a suggestion rather than a guarantee. For deciding what the page should be about in the first place, use the keyword planner, and if the pages in question are video, the YouTube keyword tool covers that surface instead.