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Articles tagged content strategy from the RepeatPost blog.
Most agencies lose clients to budget cuts rather than bad work, and approvals are the single biggest workflow bottleneck. Survey data from 494 agency professionals on what actually breaks.
Barely 1% of YouTube's audience is unique to YouTube. Once you know that, the case for being on every platform gets much weaker, and the case for adapting rather than copying gets much stronger.
Almost every social marketer now uses AI, while roughly a third of consumers trust a brand less the moment they notice it. That gap, not the tooling, is the thing to manage.
The study everyone cites to prove scheduling tools are safe found photos performed 32% worse through them. Here is what the evidence actually supports about scheduling, batching and cadence.
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